It’s no secret that business owners like to bury important terms and details in fine print and obscure locations. They do it in print ads, on television and on the Internet. It’s a common practice. But in some situations, using fine print is deceptive advertising. Federal Trade Commission rules require all significant conditions and limitations to be clearly and conspicuously presented . Densely packed lines of fine print, footnotes, and fast-scrolling disclosures often don’t meet this obligation.