Stay Legal, Don’t Make Ad Fine Print Too Small

It’s no secret that business owners like to bury important terms and details in fine print and obscure locations. They do it in print ads, on television and on the Internet. It’s a common practice. But in some situations, using fine print is deceptive advertising. Federal Trade Commission rules require all significant conditions and limitations to be clearly and conspicuously presented . Densely packed lines of fine print, footnotes, and fast-scrolling disclosures often don’t meet this obligation.